About the song

If you are a fan of classic pop songs, you might have heard of “I’d Like to Teach the World to Sing”. This catchy tune was originally a jingle for Coca-Cola, but it became a hit song in its own right, recorded by several artists in the early 1970s. In this blog post, we will explore the history of this song, from its origins as a commercial to its impact on popular culture.

The song was written by a team of four creative minds: Roger Cook and Roger Greenaway, two British hit songwriters who had previously penned “True Love and Apple Pie” for Susan Shirley in 1971; Bill Backer, an American advertising executive who came up with the idea of buying the world a Coke; and Billy Davis, a music producer who worked for McCann Erickson, the agency that handled Coca-Cola’s account. Together, they reworked “True Love and Apple Pie” into “Buy the World a Coke”, a jingle that featured a multicultural group of young people singing on a hilltop in Italy. The jingle was performed by The New Seekers, a British pop group that had already scored some hits in the UK and the US.