70s Music

Elvis Presley – What Now My Love (Aloha From Hawaii)

About the song

If you are a fan of Elvis Presley, you probably know his iconic concert “Aloha From Hawaii”, which was broadcast live via satellite to millions of viewers around the world in 1973. But do you know the story behind one of the most emotional songs he performed that night? It’s called “What Now My Love”, and it has a fascinating history.

The song was originally written in French by Gilbert Bécaud and Pierre Delanoë, and it was titled “Et Maintenant” (And Now). It was a huge hit in France in 1961, and it was later translated into English by Carl Sigman, who added some changes to the lyrics. The English version was recorded by many artists, such as Shirley Bassey, Frank Sinatra, Judy Garland, and of course, Elvis Presley.

Elvis first recorded “What Now My Love” in 1972, and he included it in his album “Elvis As Recorded At Madison Square Garden”. He also performed it live several times, but the most memorable one was at the “Aloha From Hawaii” concert. He sang it with such passion and intensity that it moved many people to tears. He was accompanied by a powerful orchestra and a choir, and he wore his famous white jumpsuit with an eagle design.

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The song is about a broken-hearted lover who wonders what to do with his life after losing his partner. It expresses feelings of despair, loneliness, and hopelessness. The chorus goes like this:

What now my love, now that you’re gone?
I’d be a fool to go on and on
No one would care, no one would cry
If I should live or die

You can watch Elvis’ performance of “What Now My Love” here, or listen to the audio version here. You can also read the full lyrics here. If you want to learn more about the “Aloha From Hawaii” concert, you can check out this article or this video.

I hope you enjoyed this introduction and learned something new about this song. If you are an Elvis fan, let me know what other songs you would like me to write about. Thank you for reading!


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